Recognizing that a resume only offers a small glimpse at the merits of anyone, I propose a meeting at your earliest convenience to allow us the opportunity to discuss the potential impact of partnership. Thank you.
SELECTiON.COM [CINCINNATI, OH]
VICE PRESIDENT, SALES & MARKETING
Led sales and marketing strategy for a nationwide provider of criminal and pre-employment background screenings, also referred to as a Consumer Reporting Agency (CRA).
Successfully attained sales goals in concert with a six-person team with responsibilities that included, but were not limited to:
• Sales Training and Coaching
• Forecasting and Budget Attainment
• Market Analysis
• Concept Development and Deployment
• CNA oversight
• Project Implementation
Worked with clients throughout North America developing a unique pre-employment background check stratagem.
Provided creative input for website, social media, online and digital marketing efforts that included collateral development for all external purposes and internal sales applications.
Directed sales efforts earning recognition in 2018 as the leading provider of background checks for the Catholic Church, delivering products and services to over 32% of the U.S. Catholic population via more than 60 Diocesan clients successfully developed.
Served as sales conduit with IT, Research, Legal and Business Units.
2015 – 2016
THYNKS.COM [MIAMI, FL]
DIRECTOR, SOCIAL MEDIA ENGAGEMENT
Developed daily social media (Twitter, LinkedIn, Facebook, Instagram, Vine, YouTube and periscope) strategy for clients operating in the financial and emerging tech sectors throughout North America.
2013 – 2015
RAYCOM MEDIA │FOX 19 WXIX-TV [CINCINNATI, OH]
DIGITAL SALES MANAGER
Provided direction and oversight for all aspects of digital sales and marketing, including strategic planning, sales management, account executive training, proposal creation and sales presentations. Created new digital concepts for online, mobile, news and weather applications leading to the creation of 40 Today and World-wide Websday mandating focus on digital elements to a team of traditional, transactional television sales executives. Hosted a two-minute "Business Spotlight" segment on FOX19 interviewing businesses of the Cincinnati business community which aired twice daily on weekday mornings.
2010 – 2013
RAYCOM MEDIA │FOX 19 WXIX-TV [CINCINNATI, OH]
SALES MARKETING MANAGER
Provided oversight and management of station digital and non-traditional revenue opportunities to include creation of sales-driven on-air vignettes for use both locally and nationally in other Raycom Media markets. Hosted a two-minute "Business Spotlight" segment on FOX19 interviewing business leaders, owners and key members of the Cincinnati business community which aired twice daily on weekday mornings. Developed partner-based concepts for use driving viewer support of station social media outlets, such as Facebook and Twitter. Created and administered unique station cause concepts related to Susan G. Komen, St. Jude and Habitat for Humanity. Developed online half-price gift certificate program called Buy the Tri.
2002 – 2009
CLEAR CHANNEL │LOCAL 12 WKRC-TV [CINCINNATI, OH]
DIRECTOR, INTEGRATED MARKETING
Managed six-person department generating digital and non-traditional revenue for the #1 television station (CBS affiliate) and the newest television station (CW affiliate) in the Cincinnati DMA. Coordinated all station internet sales, special events, revenue-based promotions, web activities, direct mail and interactive phone systems. Developed unique concepts that lead to share growth and station leadership in the market. Created three locally-produced revenue-generating television programs, each one half-hour in length. Served as Executive Director of The Dish, Bengals’ Nation and Homeworx providing sales oversight, product integration and concept development for these on-air projects.
Worked closely with an 11-person staff of Account Executives delivering value-added concepts to a diverse customer base. Interacted daily with other station department heads to include sales, news, creative, production and engineering. Invigorated synergistic relationships with Clear Channel Radio and Clear Channel Entertainment through cross-promotional concept development, and the creation of joint revenue-driven projects. Served as point person with a variety of civic and charitable organizations including, but not limited to, The Cincinnati Zoo, Greater Cincinnati Chamber of Commerce, Greater Cincinnati Convention and Visitors Bureau, Downtown Cincinnati, Inc., Free Store Food Bank, 20/20 Arts Festival, Cincinnati Museum Center, SPCA, YMCA, Cincinnati Children’s Hospital, Children’s Miracle Network and Keep Cincinnati Beautiful.
2010 – 2015
SMALL, MEDIA & LARGE LLC [CINCINNATI, OH]
Established a sales and marketing boutique operation providing comprehensive consultation and serving the needs of clients looking for unique on-line and on-air alternatives to traditional media applications. Provided comprehensive sales and marketing consultation. Operated as a hybrid third-party sales consultant/ agency/ production house developing content for media properties to be delivered in a turnkey fashion with revenue attached to it for use across a multi-location company or in specific markets as appropriate. Specialized in non-spot revenue embedded into content leaving local avails for media partners to sell on a direct or rev-share basis.
1976 – 1980
SOUTHERN ILLINOIS UNIVERSITY [EDWARDSVILLE, IL]
BS: TV/RADIO/MASS COMMUNICATIONS
Double minor: English and Anthropology.
Worked FT at campus radio station as sports PBP, news anchor and program host (1977-1980)
Served as PA Announcer for all men’s and women’s sports teams (1978-1980)
CLEAR CHANNEL UNIVERSITY [SAN ANTONIO, TX]
ADVANCED SALES MANAGEMENT
Administered by The Gallup Organization
Developed Executive Management Skills
No travel or relocation restrictions
Excellent personal and professional references are available upon request